Titles in the Society are earned and those holding them should be given the courtesy of being called by their proper title. Everyone in the Society is considered to be a lord or lady of the court.
King -- Your Majesty, Sire, My Liege (if you have sworn fealty to
him), My Lord King
Queen -- Your Majesty, My Lady Queen
Crown Prince or Crown Princess -- Your Highness, Your Royal Highness
Prince or Princess -- Your Highness
Duke -- Your Grace, My Lord Duke
Duchess -- Your Grace, My Lady Duchess
Count -- My Lord, My Lord Count, Your Excellency
Countess -- My Lady, My Lady Countess, Your Excellency
Viscount or Viscountess -- Your Excellency
Knight -- Sir (name)
Master of Arms -- Master (name)
Master or Mistress of the Laurel -- Master or Mistress (name)
Master of Mistress of the Pelican -- Master or Mistress (name)
Baron -- My Lord Baron, Your Excellency
Baroness -- My Lady Baroness, Your Excellency
Officers -- My Lord or My Lady (name of office)
Everyone else -- My Lord or My Lady